-
BETTER INGREDIENTS, Better Color, Better You!
-
FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate.
-
ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine.
-
UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair.
-
VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.